Hi, Vatsal here.
Welcome to the 23 new subscribers who joined us last week.
This week, I wanna talk about a game-changing method that guarantees you
More clients
Higher profits
Less stress
This method is called Productized Service.
So let’s get into it.
🤷♂️ What's Productized Services?
Imagine you're running a business, offering services like website design, writing, or social media management. Normally, it's like baking a custom cake for each customer. But with productized services, it's more like serving up your favorite pizza. You know what you're getting, how much it costs, and how delicious it will be. No surprises!
In simpler words, a productized service is “selling a fixed scope of work for a fixed price”.
💡 Why should you care about Productized Services?
Problem: Too many choices, clients confused, pricing disputes, and endless negotiations.
Solution: Simplify your services, clear prices, happy clients, and smoother operations.
Good Stuff about it: Attracts ideal clients, increases profits, saves time, builds and scales your business effortlessly.
Bad Stuff about it: It may not suit highly custom projects, and it has less flexibility in some cases.
🚀 Ideas to Help You Visualize
The "Quick Website Makeover" Package: Offer a service to freshen up a basic website for a fixed price. Clients love the speed and clarity.
The "Social Media Starter Pack": A package that sets up social media profiles, plans content and manages posts for a monthly fee. Simple and effective!
The "SEO Tune-Up" Service: Enhance a client's website for search engines, complete with a checklist of what they'll get. All at a fixed package cost.
📈People who made it big
Design Joy: They're serving up design as a subscription, and their ARR has soared past the $1 million mark!
ContentFloww: Making waves with social media videos and reels available through a subscription, boasting an ARR of $250,000.
Design Pickle: 2023 was a phenomenal year as they raked in a staggering $21.1 million by offering graphic design services via subscription.
Flowout: Simplifying Webflow development through a subscription service, and they're cruising with an ARR of $850,000.
The Match Artist: Capturing hearts and dollars by selling dating app photography, boasting an impressive ARR of $1.2 million.
🌟 Tips to Get Started with Productized Services
Showcase Your Strengths: Highlight what you're excellent at when creating your productized services.
Keep It Simple: Don't complicate things. Clear, straightforward offerings are the way to go.
Price Wisely: Calculate your costs, add a fair profit margin, and then set the final price.
Package with Flair: Give your packages catchy names and descriptions. Make them shine!
Wanna know more? Check these out
Productize Yourself: A course to help you start your own Productized Service Business.
I Make $1.3M/Year With One Skill: Podcast with the Brett from DesignJoy.
Productize and Scale Newsletter: A newsletter to help you grow your own Productized Service Business.
So, Are You Ready to embrace the power of Productized Services?
Start small, package with flair, and watch your business flourish. Stay tuned for more wisdom in our next issue.
If you've got questions or want to share your journey with us, just hit reply – we're all ears!
If you liked this issue, share it among your friends.
Signing Off!
